
18 November 21
Location
Online.
ZeM SPRING LECTURE: Sensuous Interfaces, Touching Images: The Ethics of Attention in Digital Media
How do the aesthetic attributes of digital interfaces affect users’ ability to respond morally to the representation of suffering? Focusing on mainstream Graphical User Interfaces (GUI) rather than less-widely used immersive technologies such as VR, this paper proposes a phenomenology of user experience centred on the moral obligations of attending to, engaging with and acting upon digitized video testimonies. It recognizes that the GUI produces a new regimen of eye-hand-screen relations and embodied (in)attention that can undermine the conventional ideal of prolonged, empathetic encounters with depicted others. Yet it also outlines attributes of haptic sensuousness and real-time screen interaction that enable new forms of moral engagement and even action. Ultimately, it suggests that digital interfaces have established a historically novel situation, where the burden of moral response to distant suffering is extended to the smallest movements of our fingers and eyes.
Paul Frosh is a Professor in the Department of Communication and Journalism at the Hebrew University of Jerusalem. His publications include The Image Factory: Consumer Culture, Photography and the Visual Content Industry (2003); Meeting the Enemy in the Living Room: Terrorism and Communication in the Contemporary Era (2006, in Hebrew, edited with Tamar Liebes); and Media Witnessing: Testimony in the Age of Mass Communication (2009, and 2011) edited with Amit Pinchevski). His most recent book is The Poetics of Digital Media (2018).