The ZeM’s research profile is formed by four thematic areas, which cover the combined interests and research fields by the different universities associated with the ZeM:
|Media aesthetics and artistic practice||Media history and the culture of memory||Digitality and materiality of media||Media narration and media use|
The ZeM promotes research through national and international cooperation and by awarding scholarships to doctoral and post-doctoral students as well as visiting scholars. In addition, the ZeM will establish its own research focus.
In addition to this thematic orientation, the ZeM strives for three science-political goals: Education, Young Talent and Science & Practice.