Many films, videos and television programmes are produced with the intention of creating “social impact” – for example, reducing social discrimination, spreading environmental awareness or changing destructive habits. Media practitioners and researchers discuss a variety of impact strategies such as the emotional persuasion of large or small audiences, participatory production with affected communities or the targeting of individual decision-makers. At the same time, there is considerable disagreement about the feasibility and ethics of certain impact strategies, as well as about the concept of impact itself. The symposium aims to stimulate an exchange between media practitioners, researchers, activists and other stakeholders to better understand the “impact” of audiovisual media in its various dimensions, challenges and forms, be they fictional or non-fictional.

Documentation

Based on the symposium, the website https://av-impact.com/ serves as a research and pedagogical repository, as well as a networking platform.

Schedule

For the full program please refer to the conference website.

Registration

The admission is free. Please register here to receive the zoom link and further information. In case you have any questions, feel free to contact us.

Organisers & Funders

Catalin Brylla (Bournemouth University, UK / Centre for the Study of Conflict, Emotion and Social Justice)
Jens Eder (Film University Babelsberg KONRAD WOLF, Germany)
Tobias Gralke (research project “Attention Strategies of Video Activism on the Social Web”, Bonn / Mainz / Potsdam, Germany)