Dr. Thomas Scherer

Research Associate in the project ‘MORES - Moral Emotions in Politics’ at the Chair of Popular Cultures at the European University Viadrina Frankfurt (Oder)

Research focus
Media aesthetics, utility film, poetics of audiovisual persuasion, audiovisual metaphors, digital methods of film analysis, affective poetics and the formation of political communities

Publications and Talks
A comprehensive overview of Scherer’s publications and talks is available via the link.

Bio

Thomas J. J. Scherer studied Film Studies, Philosophy, and Comparative Literature at Freie Universität Berlin. He is a Research Associate in the Chair of Popular Cultures at the European University Viadrina Frankfurt (Oder). Since 2024, he has been conducting research in the EU Horizon project MORES – Moral Emotions in Politics. Previously, he worked with the research group Cinepoetics – Center for Advanced Film Studies and the BMBF-funded junior research group Audio-Visual Rhetorics of Affect (Freie Universität Berlin). His doctoral publication – Inszenierungen zeitgenössischer Propaganda. Kampagnenfilme im Dienste des Gemeinwohls [Stagings of Contemporary Propaganda: Campaign Films Serving the Public Interest]– was awarded the 2024 Hans Bausch Media Prize. He is co-editor of Cinematic Metaphors in Perspective (De Gruyter 2018) and has published in journals such as montage/AV and Digital Humanities Quarterly on the challenges of film analysis with digital tools.